Company

- HongYe Education provides one-stop consulting services for children aged 3 to18 of high net-worth Chinese families worldwide.

- 90% of our past and current clients are among the top 10% net-worth Chinese families in the world.

- All of our core team members have educational experience from world-class universities and extensive work experience.

- We provide services including college counseling, academics and curriculum planning, character building, career planning, etc.

- So far, we have built solid partnerships with numerous top-tier high schools and universities in the US, the UK, and Canada.

Founder

Minmin Zeng, the founder of  TSAF, Harvard alumna, EMBA of Cheung Kong Graduate School of Business, representative of the 6th Shenzhen Municipal People's Congress, a certified consultant of the American Independent Education Consultants Association (IECA). 

Zeng has nearly one million subscribers on social media platforms. She has published personal biographies: "Harvard Notes", "Ten Years — A Harvard Girl's Story" and "Women's Power – From Harvard to Business, My Ten Years of Entrepreneurship.”

Zeng is an aspirational educator, entrepreneur, and enthusiast for public welfare. She established Lush Youth Charity to provide young people with various opportunities and platforms for public welfare activities.

Core Competitiveness

A. Scarce global educational resources: special admission resources for the world's top universities; a pool of tutors from world-renowned universities; supreme programs on background improvement.

B. Cutting-edge technology empowerment tools: exclusive research and development of big data AI system, providing evaluation follow-up system, tools, and scientific feedback

C. Professional international education team: the core members are all from the international-renowned schools, and they have multi-industry work experience and a global perspective.

D. Years of application experience: accumulated thousands of successful application cases from top-ranking schools, covering the top 30 middle schools and universities in China and overseas.

Premium Program

The premium program is a limited service provided by Hongye family education. Less than five families in the world can enter this program every year. Through about 10 years of exclusive services, the family can personalize their child’s learning plan. We guarantee the admission results in advance. 

In the past, this project has served several families and achieved the following results:

· Admitted to the top ten and Ivy League universities in the United States;

· Entered the financial market and cutting-edge industries;

· Gained the world's top network resources;

Comprehensive planning; Domestic school-selection; Family coach consultation: Student D

Initial assessment: Fourth grader of a public school with an average overall academic performance. He has a friendly personality and he loves sports. The previous activities were all about sports, and it was necessary to improve inner drive and perseverance.

Our plan: Initially, his parents targeted intermediate-level international middle schools. After our comprehensive evaluation, we noticed that D spent much time in sports and lacked initiative in subject learning. By adjusting D's time allocation, matching him with high-quality educational resources, D improved his academic performance in a targeted manner. In terms of sports, D was encouraged to stick to his hobbies. At the same time, we matched international school programs to enrich the integrity of the activities. The family coach helped D find self-awareness, inner drive and leadership, at the end, D's self-/time/goal management capabilities were improved. It took half a year to help him successfully transfer to the top two local international middle school in the sixth grade; at this stage, a new round of planning is being carried out to prepare him to enter the top American high school.

Results: Admitted to the top international middle school in China

Comprehensive Educational Planning, Premium Program: Student T

Initial assessment: Mediocre academic performance; quiet and introverted. Needs to improve her competitiveness and identify her own speciality.

Proposal:Student T is a long-term student of our company. Her parents were uncertain about the best direction for educating T. After series of assessments, they entered premium program. The school route we planned for her is from a top American high school to the Ivy League. From the very beginning, we focused on strengthening her academic performance, emphasizing her all-round development and making her accomplishments more distinctive. We also fostered her love for art, nature, and her empathy for society. From a young age to high school, from academics to internships, we not only provided her with the best educational resources, but also supported her with public welfare promotion platforms and assisted her in book publishing process. Since we have known T from childhood, we have a complete understanding of her, so that we had a high certainty about her admission to the top high school and college in the US. At every turning point, we encouraged her to strive for the best school. During this entire process, her parents trusted us with all their hearts, and the final result was outstanding.

Result: Admitted to three Ivy League schools, including Princeton University, and a top art school.

Comprehensive Education Planning, Family Coaching: Brother Z, Sister Z

Initial assessment: Brother Z has a cheerful personality and has excellent academic performance, but he still needs to improve his soft skills. Sister Z lacked confidence, and she had no clear interests. She studies piano, ballet, and painting.

Proposal: We made plans for the Z siblings at the same time. Considering brother Z's strong academic background, we encouraged him to give full play to his strengths in science: participated in globally recognized competitions in mathematics, expanded his STEM courses for later participation in global competitions. At the same time, we focused on improving his soft skills to better prepare him to self-learn. Now, his subject learning has obtained achievements, and in terms of personal growth, he could manage his time efficiently. On the other hand, we noticed that sister Z is very creative in painting and writing. We encouraged her to give full play to her talents. She has made great progress in art creation and creative writing, becoming an active speaker in the classroom and received great affirmation from the teacher.

Result: Brother Z won many awards in competitions; sister Z got academically balanced. 

2021 White Paper on Family Education of China's High Net Worth Individuals

a. After 40 years of rapid development, the first generation of wealth holders in China has entered the retirement age, and intergenerational inheritance has become an important topic.

b. The average lifespan of a family business worldwide is less than 25 years, only 1/3 of family businesses can be passed on to the second generation, the elimination rate is as high as 90%.

c. China's high-net-worth individuals are still in the stage of wealth creation, and have higher requirements for asset preservation and appreciation, and the intergenerational family inheritance has just begun.

d. Entrepreneurs should establish a systematic understanding of children's education concepts in a timely manner, so as to inherit the entrepreneurial spirit and material wealth.

2021 White Paper on Family Education of China's High Net Worth Individuals

a. The implementation of the Double Reduction Policy and the tightening of private education have accelerated more families to choose to study abroad at an early stage. Nearly 90% of high-net-worth families plan their children to study abroad in the future.

b. Most high-net-worth families are troubled by the rational planning of their children’s international education path. Due to many factors, they have many concerns about the international education path. Therefore, it is particularly important to choose a suitable family education institution ahead.

c. Family offices and private banks need to cooperate with educational institutions to jointly create a higher-quality, comprehensive and implementable educational resource system for high-net-worth families.

d. Successful cases show that comprehensive early planning is crucial for children to become talents. High-net-worth families should learn to use more resources to further screen and integrate suitable high-quality educational resources.

2021 White Paper on Family Education of China's High Net Worth Individuals

a. High net worth families value the all-round development of their children, and at the same time, they value the cultivation of their children’s good character and a healthy psychology. 

b. High-net-worth families value the inheritance of family values, but most families do not have a clear educational awareness and methodology to realize the inheritance of values.

c. Among the many family factors, high-net-worth families believe that family relationships and parent-child relationships are particularly important for the growth of children but are often trapped in developing such a close-knit bond.

d. High-net-worth families focus on the cultivation of core thinking, leadership, and cooperation, hoping them become outstanding international citizens in their more international and diverse future.

2021 White Paper on Family Education of China's High Net Worth Individuals

a. The main troubles of most high-net-worth families are finding high-quality resources and implementing their children’s academic and specialty plans. A few surveyed families have advanced awareness and use some services of professional institutions, such as the Premium Plan, to plan their children's future in advance.

b. In terms of inheritance, the next generation is unwilling to accept traditional values, and the previous generation of entrepreneurs has difficulty accepting the new ideology, forming a gap between the two generations. The cultivation of children's correct values requires systematic planning and arrangements, so as to reduce the ideological conflicts that may arise between generations.

c. The survey shows that most parents still need but lack understanding of the necessity of cultivating their children's financial quotient early and how to cultivate their children's financial quotient. Financial intelligence training cannot be achieved overnight and should be gradually contacted and cultivated in daily education.